Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
British summers can be so hit and miss, some of us may wonder why we ever buy a summery wardrobe unless we’re venturing to more reliable climes. But then we see the most beautiful flowing dress, get caught up in the moment ... and optimistically make room on the hanger.
What people often forget about the British climate is that summer changes very slowly into winter, and autumns are usually a temperate affair, with the odd day still cracking the flags. In fact, even in Scotland it rarely falls below 10 °C in September, and regularly reaches 18 °C. So while you might not be sweltering, you can certainly still get a lot more life out of your summer dress right the way to October, and maybe beyond. When it’s bright and breezy, you’ll probably feel a bit out of place wearing your strictly seasonal outfits, anyway.
The trick is to augment the dress with a few solid fallbacks. Some are things you’ll carry in your shoulder bag; others need to be a little more planned. But if you keep your eyes and ears on the weather reports, you should never be caught shivering or sweating while bedecked in your favourite little dress. Here are a few ideas for pulling off the look.
The cardigan might be one of your staples all through the summer anyway. It’s perfect for carrying with you to barbecues, garden parties or shopping trips that become restaurant visits. That’s because if you’re comfy in the sunlight, you’ll probably just need that extra layer if the sun hides behind the clouds, if you’re in the shade or when day turns to dusk. You can think of autumn as a few months of those in-between times – where small variations one way or the other can tip you into the discomfort zone.
The beauty of the cardigan over a summer dress is that it’s already an airy layer, which you can button up or wear open, or even draped over the shoulders, and because it’s light, it’s easy to carry around and use as your personal thermostat for when the temperature fluctuates.
An absolute must for your autumn wardrobe is a casual jacket, and there’s nothing more casual than denim. It’s so easy to slip on over a light summer dress that it’ll give you that instant casual vibe while banishing the goosebumps. Worn unbuttoned, it’s a slightly more rock’n’roll upgrade to the cardigan, but there’s always the option of a button or two to keep it from flapping if you’re being active.
Leather jackets can be rather smart but never formal, or they can veer into biker chic quite easily if you want to wear it that way. Whatever style you choose, over the summer dress it’s a great shopping and outdoor partying look that’ll never leave you feeling overdressed.
If your summer dress stops over the knee, a pair of cable knit tights and leather boots are guaranteed to bestow an autumnal look and feel to that summer dress. Obviously, there’s the practical side, as drafts, breezes, and cold pavements will be less of an issue, but that’s not why you choose this look. It’s a case of balance – summer shoes and bare legs or light hosiery shift the centre of gravity towards the chest. But with more visible legwear and footwear, there’s a sense of wholesomeness in your getup, and that’s a look that will feel more apt on shorter days and cooler weather.
Scour the charity shops or get yourself online to find a chunky but chic trench coat and you can completely cover your summer dress when the chill bites. It’s an ideal look for when you’re out shopping but are meeting the girls for coffee – your indoor and outdoor styles are all contained within, with no need for a quick change.
Vintage trench coats don’t have to be genuine, of course – there’s a plentiful supply of vintage effect coats if you look around. Try and go for a 50s feel, though – that will really set the image of railway platforms and mysterious meetings alight.
All the examples above have concentrated on things to throw over the dress, but you can go the other way too. A sleeveless summer dress works surprisingly well with a T-shirt or even a vest top, giving a true layered look that will give some autumnal glow without being too hot under the collar.
A really contemporary style is wearing a close-fitting turtle neck or roll neck sweater underneath the dress. Go for the lightest you can find, ideally cashmere for the maximum comfort against the skin. Then with the summer dress over the top you’ve got the perfect autumnal silhouette, feminine and sophisticated.
It might not be the first combination that springs to mind, but it’s a really fun look when you’re out and about. Best worn with a sleeved summer dress, a wooly hat and matching scarf give off a 70s bohemian vibe that’ll really turn heads. Think Mia Farrow or Liza Minelli hitting the streets of New York, shopping bags and grandma shoes finishing the look. You’ll be kooky and cool, and once you’ve perfected the quick wrap and swift removal of the scarf and hat, you’ve got the complete package for when you’re in and out of shops and bars.
A neat blazer brings the same high cropped silhouette as the denim or leather jacket mentioned above, but this is an altogether more formal style. You’ll love the ironed lines and light touch of a well tailored blazer, and because your summer dresses will be only slightly heavier than a blouse or shirt, you won’t need to buy another one a size up if you’re already a fan of the blazer. It lends you a collegiate look, ready for the regatta or the garden party, but over the summer dress it shows you’re ready to spend the night dancing or dining, and if that’s your plan, you’re perfectly dressed.
Here’s another one for lovers of the student casual look – a big comfy sweater you can snuggle up in. Like the hat and scarf, it’s a little bit incongruous, but the moment you see the jumper and the summer dress worn together the penny drops and you’re back in Bohemia. You can really go to town with your choice of sweater, because it’s not about sleek lines here, it’s about standout charm and approachability. Don’t be too summery with the footwear, mind. A sandal or light trainer might look a little too spaghetti-like when your top half is all covered up. Stick with ankle boots (cowboy or Chelsea will work), or even a pair of mules, and you’re hot to trot.
A chic underlayer can be achieved with a smart shirt buttoned all the way to the neck. It sets off a sleeveless summer dress beautifully, and works like the T-shirt we mentioned above, just giving a little coverage without being too heavy. You couldn’t go too heavy on an underlayer anyway, especially with a summer dress, so the shirt or blouse is about as much as you could get away with. It’s great for providing a little balance to the dress, and could even have a minor tinge of formality about it, but nobody’s going to think you’re off to a job interview – is a strictly casual combo that you’ll grow to feel super comfy in.
All this brings us to the final option: wear your summer dress like … a summer dress! Yes, if you really need to travel light, or if you’re simply darting from taxi to venue to taxi to venue, there’s a good chance you’ll be able to summer it up well into the autumn.
Just slip on your heels or pumps, and maybe go for a light shawl to keep the chill off your shoulders, just as you would at that outdoor seafood restaurant overlooking the beach. You’ll always have your little bag of essentials, which you can use to secrete a brolly, but unless there’s going to be a storm, you’re going to feel amazing as you wring more summertime bliss out of the year.
So as you can see, the summer dress doesn’t necessarily have to live up to its name. It’s perfectly suited to late autumn too, so make sure you’ve got some outfits to pair it with – summer can often last a lot longer in real life than it does on the calendar!
