Register as a Luella Stockist

Thank you for applying to become a Luella stockist.  The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.

It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend.  However, we will endeavour to deal with your application as quickly as we can.  

Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website.  In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces.  Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.

Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment. 

Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders.  Until credit terms are offered all orders will be on a proforma basis.  All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.

By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.

Trading Terms & Conditions

By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.

“Luella”, “we”, “us” means Luella Fashion Limited

“You” “Your” “Yours” means the Trade Customer to whom each sale relates

“RRP” means Recommended Retail Price

Orders

After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.

Returns Policy

Our Returns Policy is set out on each proforma or invoice we send you and is as follows:

PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER.  ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.

All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.  

Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.

Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you. 

Credit Terms

Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders.  Until credit terms are offered all orders will be on a proforma basis.  All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis.  For the purpose of this provision “regular” means at least every 30 days.

We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.

We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms.  Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.

Legal Title

Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.

Website Only Retailers

We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website.  Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.

Online Trading & E-Commerce – All Customers

You may not sell on eBay, Amazon or similar website or any discount website without our express written permission.   Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.

Home Sellers, Pop Up Shops & Table Top Sellers

We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises. 

Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories.  Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.

All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity.  This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.

Bricks & Mortar Retailers – Moving Premises

Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises.  Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.

Failure to Adhere to our Stockists’ Trading Terms & Conditions

We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.

Limitation of Liability

Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent.  Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.

Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control.  Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.

Force Majeure

Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control.  Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.

Governing Law

The laws of England & Wales will apply in our contract with you and in all cases and without exception.

These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.