Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Since the pandemic hit in 2020, we’ve been eagerly awaiting a summer getaway abroad. The travel industry has had to reinvent itself, and what’s certain is that we’re going to be travelling more thoughtfully from now on. We’ll appreciate every poolside cocktail and feel every grain of sand on our toes.
We asked members of Team Luella to tell us their top holiday destinations for 2021, and where they're looking forward to visiting again soon!
You’ll find a geographically diverse range of trips, from the untamed wildness of New Zealand to some of the most beautiful places to visit in Europe. As last year was the year of the staycation, we’ve also included three top places to visit in the UK.
Whatever your tastes, we’ve plenty of holiday 2021 ideas. Of course, the choice is endless, and the world will always be there for exploring when we are able, but this is our pick of the most exciting spots to try and get to this year.
Chosen by Operations Manager, Stephanie
A Mediterranean resort that also includes Juan-les-Pins, Antibes is a popular getaway for the rich, but also one of the Riviera’s preferred destinations for French families. With 25 kilometres of gorgeous coastline, it’s the perfect place for a mix of afternoons at the beach followed by day trips to Nice and Cannes, which are both minutes from the resort by train.
There’s also plenty to occupy you closer by, including a coastline made for walking, almost 50 public and private beaches, the splendid artwork at Musée Picasso, a fortified waterfront lined with impressive superyachts, as well as the narrow streets and colourful shops and restaurants in Antibes’ Old Town.
Chosen by Marketing Manager, Becky
A quintessential British seaside town, Southwold is a wonderful destination at any time of the year. From colourful beach huts to a great choice of independent shops (including our stockist, Gunhill), the charming North Suffolk town offers much of interest.
Families will love the award-winning pier and busy harbour, while beer drinkers will enjoy a tour at the world famous Adnams Brewery, winner of The Good Pub Guide 2011’s ‘Brewery of the Year’. Food and drink are an integral part of the Southwold experience and there are plenty of places to frequent, including the quirky 1940s-style Southwold Boating Lake and Tearoom and the iconic Sole Bay Fish Company restaurant and takeaway.
“My first visit to the Suffolk coast and Southwold seems like a long time ago now. A holiday there is like pressing pause on our busy lives and as soon as you arrive you feel a sense of calm and joy.” – Becky
Chosen by Managing Director, Janine
Charming and colourful, Portugal is a beautiful European country with a strong wine tradition. It boasts a mild climate, superb cuisine and 850km of splendid beaches, most of which are white and fine sand.
Portugal has the oldest borders in Europe, with a fantastic range of different landscapes just a short distance away. Visitors can enjoy plenty of leisure activities as well as a unique cultural heritage, where old-world culture and modernity blend together in perfect harmony. Portugal’s Mediterranean charm can be seen on the golden beaches of the Algarve, among the vineyards of Douro Valley, in the wilderness of the Azores islands, and on the cobbled streets of Lisbon and Porto.
Chosen by Sassy & Boo Store Manager, Arlene
If you’ve met our Malmesbury Sassy & Boo Store Manager, Arlene, you’ll no doubt love her accent! Although New Zealand is her place of birth, she still loves to return for adventures.
From tourist hot spots to hidden gems, there are countless incredible experiences to be had at this 2021 top holiday location. Visitors can explore geothermal phenomena such as geysers, boiling mud pools and huge volcanic craters, or take a helicopter to the top of a glacier on the West Coast for a guided walk.
Ever since the first The Lord of the Rings film in 2001, New Zealand has been known as the home of ‘Middle-Earth’, making a guided tour of the Hobbiton Movie Set in Matamata and must for tourists.
You’ll find everything from lush rolling hills to rich culture. The country offers wild rivers, national parks, rainforests, rugged and golden beaches, and plenty of wine tasting at its many vineyards.
Chosen by Digital Marketing Executive, Alice
There’s no doubt that a holiday to Iceland will reawaken your senses and offer something you’ve never experienced before. Known as the land of fire and ice, it’s home to some of the largest glaciers in Europe, and some of the world’s most active volcanoes.
Iceland boasts iconic scenery, including the magnificent cascades of Seljalandsfoss and Skógafoss waterfalls and the black volcanic sands of Vik along the south coast. The quirky capital city of Reykjavik blends traditional charm with cosmopolitan style and its people are some of the friendliest you’ll ever meet!
“I’ll never forget my holiday to Iceland. It really is a once-in-a-lifetime trip and being on the government’s green list definitely makes the country a top holiday location for 2021! My highlights included a luxurious soak and silica face mask in the Blue Lagoon’s famous geothermal pools, the Golden Circle tour, seeing the incredible Northern Lights over the roofs of Reykjavik and floating around in the less crowded Secret Lagoon.” - Alice
Chosen by Sales Administrator, Natasha
The extreme southwestern peninsula of England, Cornwall has almost 300 miles of beautiful coastline – the longest stretch of continuous coastline in Britain. The county is the location of mainland Great Britain's most southerly promontory, The Lizard, and one of the UK’s most westerly points, Land's End.
Laidback and with plenty to see and do, Cornwall has something for everyone. Surfers, swimmers and walkers flock to its sunny, spotlessly clean beaches and wild coastline, while others are drawn to its picturesque villages, light blue waters, and Celtic ruins. The ever-popular UK holiday destination is certainly among the most scenic areas of England.
From the charming resort town of Bude to the wonderful former fishing port of lively Padstow, Cornwall is one of the best places to visit in 2021!
Chosen by founder and Creative Director, Alison
With fine white sand and blue-green sea, Barbados is a tropical paradise with golden beaches, wonderful restaurants, and luxurious hotels.
Joyful activities include relaxing on a catamaran cruise, exploring the spectacular east coast and shopping and brunching at Limegrove. Surrounded by the crystal-clear waters of the Caribbean Sea, Barbados has something for every kind of holiday maker: the adventurer, the foodie, the historian and the explorer! A sun-soaked escape to Barbados is a once-in-a-lifetime experience, but with so much to do, it is easy to see why travellers keep returning!
Chosen by Sales Agent, Patrick
2020 European Capital of Culture, Galway is one of the brightest and most intriguing jewels of the West of Ireland. The bohemian city is full of culture, artistry, delicious food and music. As well as being a popular seaside destination with long sandy beaches, Galway is also wonderful to explore, with its cobbled streets, colourful shop facades, and quirky café and bar culture.
Galway is also well known for its abundance of festivals and civic events, with many visitors coming together for the much-celebrated Galway International Arts Festival, the craic of the Galway Races, the spectacular Macnas Halloween Parade, and several other exciting events throughout the year.
Chosen by Sassy & Boo Store Manager, Vanessa
Whether you're travelling solo or with children, holidays to Greece offer guaranteed good times. The European country offers sunny climates, idyllic islands and culture aplenty.
Picturesque destinations include the seafront resorts of Crete, the secluded beaches of Lefkas and the romantic, peaceful island of Santorini. Visitors are drawn to the country’s ancient history, as well as its beauty and charm.
Enjoy endless cultural pursuits and a year-round calendar of unique festivals and exhibits. From deep blue waters to stunning scenery, Greece is a popular holiday destination that won’t disappoint.
Chosen by Visual Merchandiser, Jane
The Canaries are made up of eight beautiful Spanish islands in the Atlantic Ocean, just off the Moroccan coast. An easy holiday hit, they boast permanent year-round sunshine and jaw-dropping volcanic beauty. Holiday makers can enjoy a host of direct flights to the larger islands from many UK airports and accommodation is just as varied as the characterful islands themselves.
Almost every conceivable outdoor activity welcomes you, whether you travel for Fuerteventura’s surf breaks, Lanzarote’s unique architecture, Tenerife’s family-friendly hotels, Gran Canaria’s hiking trails or La Gomera’s whale watching.
With something to offer everyone, the islands are the perfect holiday destination for relaxing on heavenly beaches, exploring awe-inspiring volcanic landscapes, and immersing yourself in crystal-clear waters.
Do you have a favourite holiday destination that you’d like to get to this year? If you do, we’d love to know which items from our High Summer edit you’ll be packing on your much-anticipated getaway. Tag us on Instagram @luella_fashion or Facebook @luellafashion using #luellasummerstories.
Please check the latest FCO advice and travel quarantine rules before travelling.
