Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
There’s a reason why many people will instantly reply “autumn” when asked which part of the yearly cycle they love the most – well, lots of reasons, in fact.
For starters, the nights are drawing in but there’s still a glow in the air, and the commutes are usually done in rising or fading light. But the weather’s noticeably cooler, too, which is a relief after a long, hot summer; but you’re not into the full bite of winter.
The leaves are changing colour and the sights and aromas of a woodland walk are breathtakingly sensual, and such walks only get better if they end up in a country pub next to a roaring fire with artisan food on the table. And of course, you’re looking forward to the festive season and all that brings.
So how should you dress to reflect this mood-enhancing season? In a nutshell, you should be looking at knitwear, particularly your better quality items. You can still show off a bit of colour to rival the palette that nature is serving up.
Berry reds, subdued greens, fiery orange and warm yellows feel more vibrant now than at any other time of the year. You’ll stand out in the city, the countryside or in those indoor gatherings when the curtains are closed, the lights are low and the conversation and music are pulsating. You’ll jump out of every selfie against the more muted backdrop, that’s for sure!
The beauty of knitwear is that it’s versatile. A soft cashmere can be worn against the skin with complete comfort, and as it’s breathable yet warm, you can wear it for any occasion where you need to stay in control of your temperature.
Knitwear is also made for layering, and that’s an important part of the autumn look. It’s loose enough to throw over a T-shirt, long sleeve top or vest, but shaped perfectly for wearing under a jacket or raincoat without leading to overheating and feeling like you can’t move.
Knitwear’s versatility also extends to the garments you can wear it with. Because a jumper or cardigan can be loose and chunky or slim and light, you can conjure up the whole gamut of formality levels, from the cosiest, comfiest snuggle-up top to a businesslike knit you can wear for an important interview or at work.
Autumn is a time for a change, and if you’re thinking of some major life decisions, get your look ready for the fireworks by choosing your knitwear carefully.
So let’s have a look at five of our favourite looks that combine chic knitwear with the rest of your wardrobe. We aim to inspire, so hopefully, we can help you get your autumn off to a flying start.
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Skinny might not spring to mind when you’re considering knitwear, but it can really make for a superb, sleek look that leaves you free to move. The classic look is a pair of skinny or straight jeans worn with a slightly oversize jumper that reaches the tops of your thighs. You’ll get extra grunge points for long sleeves that hide the hands, but that’s not to everyone’s taste – and it can be a little inconvenient if you’re working with those same hands, obviously!
While the grunge look might not quite be coming back (although it always seems to influence the catwalks), there’s nothing to say you can’t tone it down a little and keep the silhouette, but just go for a more fitted jumper.
The Starla jumper works well in this style, as it has a bit of play in it but keeps the form nicely. If you’re not into skinny jeans, it can also go perfectly with leggings or those canvas trousers at the more tailored end of the spectrum. Wear it on its own or layered over a light tee for the changeable autumn weather. However you do it, you’ll look relaxed and stylish and ready to face the outdoors, whether it’s for recreation or essentials.
Skirts and knitwear? Can it look right? If you choose the right top, it works a treat. The general tip is to go for a lighter jumper, perhaps a cotton knit or one of the lighter cashmere designs. It can give off slightly 1970s Velma vibes, but that’s all the better for being a little kooky and laid back (preferably whilst solving mysteries, but this is strictly optional).
A good A-line can herald the transition from summer to autumn, worn around the knee or shorter. There’s a structure there that sets off the jumper nicely and can look pretty smart with boots or trainers. As the pages of the calendar are ripped off, though, you might want to move on to a longer, flowing skirt in more rigid fabric.
Again, it’ll work just right with the silhouette of a well-fitted jumper, and can actually be used as a casual evening look for the restaurant, the bar or the gathering at a friend’s place. Accessorise at will, with your favourite bag and jewels and you can dial the glam and the functionality up and down to suit the occasion.
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What item of knitwear is more reliably beautiful than a delightful cardigan? Again, we have to bring function into the equation here – we’re talking autumn, when in the UK at least, you can wake up to a balmy sun and go to sleep with a heavy shower outside the window. Your favourite autumn cardi will see you through it all.
Styling a cardigan is all about what you wear underneath it. A shirt or blouse can look rather formal – and that might be exactly what you’re looking for – but since heavier autumn and winter cardigans tend to be a little heavier, it’s usually best to tone down the underlayer and go for something simple.
With pretty much any cardigan, you can’t go wrong with a simple black or white tee shirt or long-sleeve cotton top. V-neck can work, but a crew neck style usually fits the shape better, especially when the cardi is open.
Talking of open cardigans, who said cardigans even have to have a closed mode? We love the idea of a cardigan that’s designed to sit open, without the buttons and buttonholes, for an elegant, unfussy look that’s as casual as you like. It’s the inspiration behind Luella’s own cable knit cardigans in sea blue or pink, each with a subtly contrasting colour around the hems and cuffs. It’s simple itself to wear, and will quickly become a wardrobe staple. Who needs buttons anyway? (Sit down, Cinderella.)
Knitted tank tops are probably the best type of autumn knitwear when it comes to being functional as well as stylish. As they’re a little lighter than a full jumper thanks to the arms being free, it means you keep your core toasty but you won’t overheat, particularly if you’re active.
But of course, fashion isn’t just about function – you can really turn on the style in a beautiful tank top paired with your favourite long-sleeve shirt.
Go for a lively shirt design, for example, floral or boldly patterned, and the arms and collar will shine through as highlights, while the tank itself breaks down the designs into smaller chunks. Just a simple one-colour tank will do the trick, but if the collar and shoulders have a geometric design, you’re framing the look and it’s simply fabulous.
Tank tops don’t have to be completely sleeveless, either. It’s hard to know exactly where a tank top ends and a short-sleeved sweater begins, but you can have fun with the concept without having to worry too much about definitions.
The final autumnal knitwear look is, of course, layering. Knitwear and layering go together perfectly, and although the softest cashmere doesn’t need an underlayer for comfort, they can still benefit from a vest, tee or light long-sleeve top underneath.
If you’re having one of those days when you’re in one minute and out the next, such as a shopping trip, layering becomes your saviour for making your temperature – and your look – fit the circumstances. Just remember to take your roomiest shoulder bag.
The beauty of cashmere knit is that it’s light enough to be the underlayer itself, beneath a blazer, jacket or winter coat, and you’ll be just warm enough while looking confident and stylish. As we’ve seen above, it’s going to work with skirts, trousers, leggings or jeans, so you don’t even have to overthink it.
Has this given you enough inspiration to get your autumn knitwear collection up and running? Take a look at our collections for more styling ideas.
