Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Admit it – at some point in your life, someone has told you that horizontal stripes add several pounds to you, and that vertical stripes make you look tall and lean.
This pearl of wisdom has been accepted as truth for generations, but when it was actually studied early in the millennium, it was shown not only to be false but actually the wrong way around.
In fact, it’s horizontal stripes (also known as hoops) that trick the eye into believing that the wearer is taller, and therefore leaner, especially when they’re high contrast.
It’s all to do with the illusion of stacking, rather like the floors of a skyscraper, making the observer think the sum total height of all the stripes adds up to more than they do in reality. And for the same reason, vertical stripes give the illusion of a sideways stretch, which might make them look wider.
Of course, something else that has changed since that little “rule” was prevalent is that people have become more comfortable in the body they’re in, a body that can change over the years. Thankfully, whether something is slimming, accentuating or neutral is playing less of a part in people’s minds when they’re clothes shopping. If they like it, they’ll buy it. And anyway, the fabled observations were only ever marginal at best. It’s incredibly rare for someone to be dressed head to toe in stripes of any orientation – there’s almost always something else to break up the lines.
So with all those myths thoroughly dispelled, we can hopefully look at wearing stripes with a new outlook. Because let’s face it, stripes are everywhere, and they can be a striking and beautiful way to add interest and focus to any outfit, whether it’s splashes of colour or sheer monochrome.
When it comes to stripes, horizontal is pretty much the default orientation, for reasons we’ll cover in a moment. But because of the ubiquity of the horizontal in the stripe world, going vertical gives you an instant head start when it comes to interesting looks.
Vertical stripes down a dress can look playful and creative, and if the eye is drawn in any direction, it will almost inevitably be towards your face.
It will work to a lesser extent with a vertical striped top, but always remember, you’re only a baseball cap away from the umpire look, so make sure you accessorise to your heart’s content (unless of course, you’re planning on a spot of umpiring).
Vivid vertical stripes are always going to attract the most attention, so remember you can dial it up and down by choosing less contrasting shades – two primary or two secondary colours for example, or two shades of a dominant colour. You’ll still reap the benefit of verticality, but it’ll be a more subtle look.
When most people think of striped clothing, they’ll probably be imagining horizontal, or hooped designs. The classic Breton T-shirt is a fine example of the look, and it’s frankly about as timeless as it’s possible to be. We’re pretty confident you already have a hooped top in your wardrobe. One reason hooped clothing is more popular than vertical stripes is that it’s much easier to tailor.
The human body curves in and out as you trace the silhouette from shoulder to ankle, so it’s pretty tricky getting those stripes to align in anything but straight, pillar-box-like clothing. Horizontal stripes, on the other hand, don’t have that drawback as they’re working at 90 degrees to the vertical, meaning that fabric can be cut to all sorts of contours and the hoops align all the way around.
The style doesn’t owe all its popularity to its ease of production, of course. Stripes bring a new dimension to an underlayer such as a T-shirt worn under a blazer, compared to a plain colour or white tee. It just looks more interesting, and that’s what fashion is all about.
A long sleeve-hooped top paired with jeans is also a classic, timeless look that has a continental edge while being a functional and fun way to dress for your daily business. Hoops work with almost anything except, perhaps, vertical stripes, which can clash and look more unplanned than quirky.
And don’t forget, hoops don’t have to be all over the top, either. You can achieve some beautiful effects by having horizontal stripes on just certain parts, such as a hooped torso with plain arms, or for some extra fun, a plain torso with hooped arms. It breaks down the wash of colour in a dynamic way and just looks great. Alternatively, stripes can become a feature of a small part of a top, such as our Elsa jumper in gunmetal, We think you’ll agree, it’s a fun and pretty design that brings a new dimension to any top.
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Between the vertical and the horizontal are 90 whole degrees of diagonals to play with. These unusual orientations have become distinctly more popular over the past decade, especially in a bold, dazzle dress with multiple colours, or with a bunch of different diagonal stripes interacting and clashing with each other over the various panels of the dress.
If you love this style, it necessarily has to be quite big and bold, as the clashing stripes will just look like some sort of printing accident if the design itself isn’t big and brassy.
Alternatively, a simple top with diagonal stripes all over, all pointing in the same direction, can also be an effective look, simply because it breaks the stranglehold of the two cardinal directions and so immediately stands out as something different.
A shirt with diagonal stripes combined with jeans for leisure or a skirt or pants for business is bound to make you the centre of attention, so bear it in mind when you’re building your wardrobe. Just make sure you stick to quality manufacturers as the joins have to be spot on.
Stripes don’t always have to be in high contrast to each other, despite black and white being perennial favourites. They can be about as close to each other as it’s possible to detect, for example, a cyan alongside aquamarine, mustard yellow with a pale brown, or hot pink with coral, in any orientation. The stripes’ job is simply to break down the monotony of a single-colour top, but with a beautifully simple subtlety that brings a sensitive definition to the garment.
A subtly contrasting striped or hooped top will always give an air of high quality to your clothing too. After all, why go to all the trouble of incorporating two colours when hardly anyone will notice? But therein lies the beauty.
Like an exquisitely lined jacket or a pair of expensive shoes, it’s all about you knowing that you’ve invested effort and thought into your choice of clothing. So when you’re wearing a subtly contrasting top, try hiding it away under a jacket or cardigan in complementary colours rather than wearing it as an outer layer. Only you – and anyone else paying attention – will notice. And that’s perfect.
Another way of having subtleness in your striped clothing is to have widely differing stripe widths. The ultimate expression of this is the pinstripe, where there are perhaps one or two runs of yarn between thirty or more runs of the dominant colour. Again, quality and opulence are at play here – why would a fabric maker go to all the trouble of incorporating a single strand of a different colour when it’s barely noticeable?
The clue is in the “barely” but – it’s there to add a tinge of contrast to the main colour, and immediately breaks up the fabric on close inspection. Pinstripes are beautiful in any kind of clothing, whether it’s a single row in knitwear or a barely discernible line in a cotton weave. Just wear it as you would any single colour garment, and let stripes do their work when you’re close to others.
Finally, we need to mention abstract striped designs. With all of the above families of stripes, we’ve assumed the stripes themselves are made of solid colours, and that would be the dictionary definition of the pattern, too.
But stripes can also be more complex in design, but would still have an overall stripy effect. Take the Palma Animal Print Maxi Dress, for example – zoom in and you’ll see the blocks of colour are actually made up of hundreds of small print designs but pull out and the effect is that of a beautiful hooped dress, albeit with delightfully merged edges and a pastel effect.
It’s just a reminder that when you’re dealing with stripes, there’s a whole world of possibility. If you feel your wardrobe is a bit monochromatic and conventional, but don’t feel comfortable in full florals or vivid patterns, stripes, in all their exciting diversity, could be the way to go.
