Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Cashmere lends all its properties to its delicate structure, which was designed by nature over millennia to keep the goats warm in harsh mountainous environments.
Mother Nature probably overlooked the bit where humans would knit it into fabric and try to flatten it with hot pieces of metal. So just how does cashmere hold up against your iron? Should it never be used? Or are there circumstances when it’s OK? Let’s have a look.
Before we get into the business of ironing, it’s worth pointing out that it’s actually quite hard to crease a well-made piece of cashmere fabric. If you store it as flat as you can, you should never really have to worry about ironing.
And if it must be folded, fold it around another garment – that’s especially apt if it’s in a suitcase. Cashmere will crease if it is tightly screwed up or has folds pressed strongly into it, so just bear that in mind whenever you’re storing it away for the summer or packing it for a holiday (even better, take it in your hand luggage or wear it – it’s breathable and comfy, which is just what you want on a long journey).
If you do get some folds or creases in your favourite cashmere sweater, don’t worry – there are ways to ease some of them out without any physical contact. The one we would recommend is to gently steam the garment with a hand-steamer.
You can do this with it laid flat on a table or hanging on a hanger. Let the steam wisp into the garment at first –you’re not steaming cabbage, so don’t put the nozzle too close and just let the warm, moist air do its work.
You might find this is enough to let the creases relax into a smoother form. If it doesn’t work, just raise the intensity ever so slightly, either by turning up the heat, adjusting the nozzle or moving it closer by degrees. If the crease proves too stubborn when you’re a few inches away, give up this technique for now and move on to ironing.
The watchword when you’re ironing cashmere is “gently”. Treat it like it’s made of wax and would melt if it’s overheated. So first things first – set your iron to the coolest setting it has (it might have a specific wool setting).
Turn the garment inside out and place it flat, then lay a cotton sheet or handkerchief on top of it. Now, iron it through the sheet with your low temperature iron, pressing gently – just glide the iron with its own weight rather than pressing down. The combination of a low temperature, the sheet and ironing the inside surface should give just enough ironing action to remove those more stubborn creases, with practically no chance of damaging the outer surface of your clothing.
There is one final way to iron that some people prefer, and others will use as a last resort if the steam and the gentle iron don’t work.
Essentially it’s the same as the above – inside out garment and a sheet, but this time the sheet has been soaked in water and wrung out so it’s just damp. That means you can turn the iron up just a little bit (a click or two above minimum, but not a hot iron), and iron away. The damp sheet will stop you from damaging the cashmere, as it will act as a heat exchanger, but it will allow you to just raise the temperature a little, which can often be the key to getting a deeply entrenched crease out.
If you’re desperate to get your creased cashmere looking pristine to wear tonight, the above methods are probably your only hope. However, it is worth mentioning that cashmere does tend to settle back to its original shape if it is just left to lie flat, for as long as it needs. That could mean overnight, but it could also be a week or two, depending on the creasing.
We make our cashmere knitwear with a blend of cashmere and merino, as well as a small amount of polyamide, which is a gently elastic fabric that will help your clothing keep its shape. Compared to pure cashmere, it makes it much better at resisting creasing while maintaining cashmere’s characteristic softness, comfort and insulation.
Make sure you’re not making the creasing even worse by overfolding your clothes when you let them rest. The flatter the better, so if you have space to lay a jumper out flat with arms outstretched, do that. Crossing the arms will be fine too – there’s a natural seam there so any slight creasing won’t stand out.
Don’t place other things on top of the clothing, thinking the pressure will flatten it. It probably won’t, as you’re relying on the fibre “unwinding” or returning to its natural position rather than pressing it as such.
So whether you’ve got some deep creases after you’ve badly packed your cashmere knitwear, or you’ve just worn it a little too much around the home and it as folded in unusual places, there should be a solution to returning it to its shop-bought state, whether that’s with some gentle persuasion or just letting gravity and nature do their things.
