Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Do you have two completely different colour palettes for winter and summer? Let’s guess: summer is all about colour and contrast, while winter is when the muted tones and earthy shades come out. We can’t be sure, but there could be something in human nature that guides us in this direction, whether it’s down to the availability of specific colours in different seasons or perhaps even a kind of camouflage. But whatever the reasons, it’s a natural and fitting thing to do, followed by shoppers and fashion houses alike.
The thing is, on the whole, it’s a habit that makes sense and works. You could even say that winter is all the more liberating for it, as you can wear your more subdued tones or go for something brighter. In the summer, there are fewer occasions where you can dress down, especially when you’re hopscotch through the social calendar.
But this isn’t a black-and-red issue. You can make certain compromises with your winter wardrobe that keep things low when the skies are grey and the days are short while introducing little highlights to your outfit. Instead, it’s all about creating pops or small details of colour that accentuate an otherwise muted outfit.
The main reason for adding some pop is to break up a wintry look that threatens to veer out of the seasonal and into the funereal. We’ve all done it – pulled on a night-out outfit and taken one last look in the mirror as the taxi is beeping its horn outside, only to realise we look more “regional performance meeting” than “cocktails and Les Mis”. Of course, nobody cares once we’re out there, but a lack of self-confidence about how we look – especially when everyone else is glad-ragged to the hilt – can take the shine off an evening.
So how can we keep to the winter vibe and stay stylishly subdued while still offering highlights of colour? Here are a few pointers to perfecting the pop.
The first solution is a simple one, but one that still benefits from a little forward planning. You can get the pop-on with a few accessories. That means anything removable or swappable, which is great when you perfect your look before you head out. So think bags, hats, scarves, brooches, belts, bangles and even buttonholes.
If you remember the colour wheel from your school art lessons, you can get clues about what colours to match with your outfit. The primary colours (red, yellow and blue) have opposites (green, purple and orange). Those contrasting colours can work in small amounts, so if your outfit has a hue that edges towards one of the primaries, you can pick its opposite for the pops. Opposites also apply to the brightness, so pop light with dark and dark with light. Red and green do tend to live up to the warning maxim (i.e. they should never be seen), but that only applies if they are both muted or both bright. A subtle pop of light green will work wonders on a very dark red or tartan.
Another, more subtle way to pop is to use the colours adjacent to the wheel. So a red-tinted dark neutral can use a lighter orange or purple highlight. That works particularly well with browns and burgundies.
If your outfit is a strictly neutral grey or black, you’ve got a lot more freedom with your pops, as more or less any colour will set it off. Some combinations work better than others, though, especially against the grey. Orange or yellow goes fantastically with a dark grey, while reds and blues work well on mid-greys.
One final note on accessorising – it tends to work best in odd numbers. A single highlight can often stand out more than two, but three start to look like a theme, so as long as they’re subtle, three can be optimal. Try some jaunty arrangements, too, as looking too symmetrical can make the highlights cancel each other out. If you’re popping with shoes, gloves, tights or earrings, the two count as one, mind you. Wearing different coloured gloves might not quite achieve the measured, in-control look you’re going for!
If you’re looking for a bag or purse that delivers on your demand for colour, you’ve got to check out our magnificent collection. It’s easy to imagine any of these bright and cheerful accessories setting off your dark outfit beautifully, and as long as you keep it within the complementary guidelines, you’re laughing. You might want to grab a few colours while you’re here, though – there’s one for every shade you want to wear.
Accessories are fab because you can collect, mix, and match them as you cycle through your outfits and seasons. But there’s always a nagging doubt that you’ve got it wrong, however unjustified that feeling is. Your second option, therefore, is to choose clothes that come pre-popped. That way, you’re letting professional designers, who already understand colour, highlights, balance and taste, give you an off-the-peg look that mixes the subdued and the flashes of colour to perfection. Let’s take a look at some examples.
One way of introducing pop into knitwear is to have a subtle detail on a part that’s sometimes hidden. Look at the Astrid cashmere jumper, particularly the one in gunmetal with magenta and turquoise highlights on the sleeves. Gunmetal is a dark grey that has a slight infusion of a cooler colour, such as purple or blue, which gives it a high-quality, almost slate-like, hue. Following the adjacent colour rule above, the perfect flashes would be in a light blue or purple, and that’s precisely what the designers have done with the repeating star pattern. See how perfectly it fits? The beauty of highlighting down the sleeves is that you can be uniformly subdued when wearing a blazer or coat (with optional accessories, of course), but once you’re indoors or post-work, off comes the outer layer. You’re left with a beautiful jumper that will pop through the winter months.
The Scatter Star jumper uses the same theory to add interest to a relatively muted grey top. The charcoal one has stars in a subtly varied constellation of colours, with white being dominant and a pastel peach bringing those complementary colours. There’s also the superb Stella cashmere jumper, which has a single star just above the elbow, but again, there’s a blend of two shades in the star itself. While this might not technically be a pop of colour, the lighter shades of grey serve the same purpose, so roll with it. As ever, accessories can turn up the volume a notch.
Astrid’s more straight-laced sister is Farrah, but we think you’ll agree Farrah’s bold berry stripes running from shoulder to wrist are more than a match for the star-spangled decoration. This is a stunning jumper. With its relatively close fit that cashmere allows, it works elegantly with jeans, leggings or even a skirt if you’re going for a more bohemian look. But like Astrid, it’s that blend of gunmetal and berry that works because they are complementary in hue.
We’re going to be a bit biased regarding clothing recommendations, but the rules above naturally apply to the whole range of clothing available. Look out for those complementary colours when browsing online or in the shops, and think about what you will match them with. We tend not to wear a jumper and trousers in the same colour, for example, so if you’ve got a pair of blue jeans in mind for a charcoal jumper, look out for highlights in the blue region of the spectrum, as they are going to work the best as flashes.
Accessorising gives you a little more leeway when keeping a whole outfit balanced, especially if you’ve got a varied collection of scarves, bags, shoes and so on. But if you’re relying on accessories to bring the pops of colour to your winter wardrobe, perhaps steer towards single-colour jumpers and cardigans, as knitted-in highlights alongside accessories can take away the impact of the pops, which are meant to be subtle and focused rather than spilling out everywhere.
However you choose to bring elements of colour to a traditionally muted winter wardrobe, there’s so much you can do to make your clothing sing and add little elements of interest to it. Whether mixing and matching your own collection of accessories or using the designer’s expertise to bring balance and poise, those little pops will have a big impact.
