Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
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Let's start with one of the most versatile pieces in the linen collection – the Alison linen tunic. It can be styled like a long top or an informal summer shirt, making it a fresh, easy, and a laid-back option. The colourful Alison tunic over jeans or shorts is an informal and practical style. Whether your jeans are indigo blue, faded blue or white, the Alison kiwi tunic always looks easy-going and relaxed. You can layer it over a vest or wear it under a long jacket if the weather is being typically British and wet, or on its own when the sunshine finally comes out.
On warmer days, pair the look with white trainers or sandals. The shorts and tunic combination also works well with low or high heels, depending on your preference. Finish the outfit with accessories like beads, a necklace, a few bangles, and a bag from our Jaipur range, and you'll be ready to face the world.
If you like a splash of colour, the Alison kiwi tunic is a perfect choice, reminiscent of the springtime sky. The Alison soft navy tunic is perfectly paired with shorts or white jeans, so you don't have to shift your wardrobe around too much through the seasons. Avoid light blue jeans to prevent a "double denim" look, although the different fabrics help mitigate this. Pairing a navy tunic with white jeans creates a sleek, elegant look. Heels, flat shoes, or trainers complement this outfit, achieving a casual but stylish appearance. The three-quarter length sleeves are perfect for showcasing your favourite bracelets, especially those in red or rose gold, adding a touch of glamour without sacrificing a relaxed feel. Check out our fabulous Jaipur range and all the guest brand accessories in our Sassy & Boo boutiques.
Moving onto our linen tops, the Ursy linen top, available in white, navy, and shell pink, is a versatile addition to your summer wardrobe. Paired with our new linen wide-leg trousers, featuring an elasticated waist and deep pockets, it offers both style and comfort. For a fresh, effortless look, the white Ursy top works beautifully with navy or pastel-coloured trousers. The combination of a crisp white top and flowing trousers creates a relaxed yet polished appearance. Complete the outfit with white trainers or flat sandals and add delicate accessories like a necklace or bangles for a touch of elegance.
For those who love a splash of colour, the Ursy top in shell pink pairs wonderfully with white linen trousers. This pastel ensemble is both chic and comfortable, perfect for summer. Nude or metallic footwear keeps the focus on the soft colours, while rose gold jewellery enhances the delicate pink shade of the top. The shell pink Ursy top and light trousers create a cohesive, summer-ready outfit that's easy to wear and stylish..jpg)
The navy Ursy top offers a more impactful look suitable for various occasions. Pair it with a range of trousers, from classic white to bold pastel pink shades. For a sophisticated ensemble, try the navy top with light white linen wide-leg trousers. The contrast between the dark top and lighter trousers creates a balanced, stylish look. Dark-coloured trainers or sandals complement the outfit, and silver jewellery adds a touch of glamour. Each Ursy top, whether in white, shell pink, or navy, ensures you stay chic and comfortable throughout the season.
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There's nothing quite like the free, eye-catching look of a beautiful linen dress. It embodies the arrival of summer and ensures you'll enjoy every minute of it. Whether meeting friends for coffee, heading to a bar in the evening, or lounging around at home and contemplating your garden, a linen dress always feels appropriate.
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Starting with the most basic colour – white. A white linen dress captures the essence of summertime with its bright, flowing beauty. Keep it minimal with a pair of trainers, espadrilles, sandals, or flipflops. For the coolest summer vibe, bare legs are ideal. The simplicity of a white Celine linen dress pairs well with more pronounced accessories, such as chunky beads, wide bangles, or a light scarf. Don’t forget a pair of sunglasses for that chic French Riviera look.
Linen dresses are a summer staple, offering a blend of style, comfort, and practicality. With their variety of colours, pockets, button details, and stylish ricrac, they are perfect for any occasion, from casual outings to more polished events. For those who prefer colour, our linen dresses come in a variety of stunning shades like pistachio (Celine), navy (Camille), or shell pink (Elodie). Choose the colour that complements your skin tone, and you're set.
Linen's timeless appeal lies in its blend of comfort, durability, and natural elegance. At Luella, our new linen arrivals are designed to bring these qualities to your wardrobe, offering versatile and stylish options for every occasion. Linen has texture and a depth to its fibres that is very popular right now. It gets better with use — becoming softer and silkier over time. Overall, we think linen has effortless elegance, beautiful crispness and drape and shines in all its glory. Explore our collection today and discover the enduring charm of linen for yourself.
What do you love about linen? Tell us why you enjoy wearing the fabric or show us how you style your favourite Luella linen pieces. Tag us on Instagram @luella_fashion or Facebook @luellafashion.
