Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
The funny thing about kaftans is that they almost defy definition. A typical description of a kaftan is any long, loose garment, often worn as an outer layer. If you ask the describer to say whether it has sleeves, how it fastens, or indeed whether it fastens at all, they might be a little less confident in their response.
Their popularity in the West has always coincided with a rise in bohemian attitudes. They had a heyday in the 1920s, which is hardly surprising when everyone was obsessed with Egyptology and anything Turkish was considered the height of exotica.
And come the 1960s and 1970s, kaftans were wholeheartedly adopted by the hippie movement, partly as an antidote to the sharp tailored suits and dresses, and partly in adherence to their Eastern origins when new philosophies were being pursued.
Whatever you call a kaftan, we can probably assume we’re all on the same chapter, if not on the same page. The loose fit and at minimum knee-length are the hallmarks, but where a kaftan starts and a shawl ends, or how it overlaps with a poncho, we’ll leave for another day. Right now we’re looking at ways to style your kaftan. Here are seven ways to wear yours.
The loose fit of the kaftan goes particularly well with a pair of straight linen trousers as it can become an extension of the overall silhouette. It doesn’t matter if the trousers are black white or a complementary colour – they’re going to look just fine under your flowing kaftan. A pair of light trainers, sandals or deck shoes will complete the look. The final result is a cool, unflappable look that can actually be perfect for those not quite formal events – weddings, garden parties etc. – and just perfect for summer fetes, shopping trips or just hanging out.
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A slight step down the formality ladder from linen is to pair your kaftan with jeans. Of course, “jeans” is another of those styles that cover a number of bases, from the loose street styles to something tailored and close-fitting.
We’d recommend straight or boot-cut jeans to wear with a kaftan, mainly to keep the silhouette flowing from shoulders to ankles. Flared jeans can even work here, evoking the 70s look that so many people associate with the kaftan. As for the style of jeans, a classic dark blue always works, but make sure they match the colour and finish of the kaftan. Ripped or noticeably stressed denim can look out of place with a light, tailored kaftan.
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Now we’re into the really light and summery stuff. One of the smaller styles of kaftan, worn over shorts, has to be the ultimate way to stay cool and feel the summer vibe while you’re styling yours. Wear it open and proud if it’s a lovely day, with a T-shirt or vest underneath. You’ll keep the sun off your shoulders but still feel the cool breeze, whether you’re on the beach, at a barbecue or just pottering around your home.
Depending on the length of your shorts, wearing them open might be something of an essential, as you might completely hide them behind a fully closed kaftan. If your kaftan is knee-length, you can probably get away with having it wrapped around, but just give yourself the once over in the full-length mirror before you step out.
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That does bring us nicely to the next way to wear the kaftan – on its own. Obviously, the style of the kaftan will determine how possible this is, but when you think about it, it’s essentially a dress, so you can wear it just as you would with such a garment. Of course, dresses come in all styles, so we’re comparing it mostly to a loose-fitting summer dress, shift, or tent dress rather than a shirt dress or A-line here.
It will immediately be obvious that you’re wearing a kaftan and not a dress, however – the style is quite unique and is freer and less tailored. But if you have any experience in wearing a dress, making the sideways step to a kaftan should be a doddle.
Just remember, you’re in much more informal territory here, so no court shoes or anything resembling business wear. You might get away with some chunky heels if you’re aiming for a bohemian, 1970s look, however. If you feel you need those extra couple of inches, that’s probably where to look. But overall, any trainer, sandal, or informal shoe will fit the bill when you’re chilling in your dress-style kaftan.
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While the kaftan is, generally speaking, a piece of informal wear, that’s really only when we’re talking about the majority of styles. Sometimes, a kaftan can bridge the gap and become viable evening wear if it’s suitably tailored and the fabric is light and high quality.
With some particularly elegant designs, you certainly can pair them with your highest heels although the loose fit will probably call for a kaftan that stops above the knee, as your natural legs will break up the looseness and provide a stunning silhouette – and your calves will inevitably look much slenderer when your upper half is wafting in kaftan beauty.
For such occasions, you will probably want to stick to lighter colours that will stand out under the spotlight – there are some wondrous floral and abstract designs out there that will wow any crowd with their indulgence. Look around and you’ll find specific kaftan-style dresses, which are great for those who love the style but want to dial down the informal nature. They’re a halfway house between the two garment families and, in a rare display, it actually works without taking anything from either style.
While most kaftans do come with some kind of fastening, whether that’s buttons or a belt, part of their beauty comes when you wear them fully open. Just as a shirt can look great when worn open despite being designed to be buttoned up, a kaftan can resemble a long, flowing blouse or shirt when it’s left to its own devices. Perfect for the beach and poolside too.
All you need to do is wear it over your normal everyday clothing, whether that’s a T-shirt, long-sleeve top or vest, and with a pair of trousers or leggings, you’ve got a flamboyant overlayer that’ll make you feel like a million dollars. It’s also perfect if you feel you might be taking it on and off, such as when you’re at an event that’s going indoors and outdoors, as you’ll know you’ve got a stylish look whatever part of the occasion you’re in.
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We’ve covered all the options when it comes to layers underneath the kaftan (or lack thereof), and we’ve touched on the types of footwear that work – generally those at the informal end of the spectrum. But we need to give mention another grounded style that can work with a kaftan – boots.
They always seem to go well with the kaftan, probably because they bring a little balance to what can be a somewhat voluminous upper half. You can get this balance by wearing a relatively flat boot with a substantial sole – a winter boot that will take your Kaftan from summer through to autumn.
If there’s a faux fur lining pouring over the top, then you’ve mastered the Boho look with the minimum of effort (stick on some coloured tights for the bonus points). Ankle boots are equally as fitting, with a pixie style giving you a more elegant look, but cowboy boots properly set the scene (as long as your kaftan isn’t too poncho-like, in which case you can look out of place anywhere east of Virginia).
Feeling inspired? We love kaftans here at Luella for holidays or home, check out our full range here.
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