Designed in Great Britain | Made in Italy
[email protected]
+ 44 (0) 1454 238940


Our fabulous sister stores in and around the


As well as selling the full Luella collection, Sassy & Boo also stocks a beautiful range of

guest clothing, footwear, and accessory brands. Everything a Sassy lady needs can

be found in one of our stores.

What's on...

 Changing bodies Event Workshop Poster  

Join us for an afternoon where play and introspection collide, empowering you to build the most confident version of yourself as you curate your wardrobe for the changing season. As you participate, you'll discover practical tools and techniques to navigate the ever-changing seasons with confidence and authenticity.​

This unique event brings together the expertise of psychotherapist Alex, and Alison the owner of Sassy and Boo. Come and share, in a one-of-a-kind women's self-care event that combines fun, light-heartedness, and valuable insights. ​

If you would like to join us for this FREE event, please pop in or call our Marlborough shop (01672) 288143 to sign up. 

This event will take place in our Marlborough shop:

Friday March 1st, 3 pm - 5.30 pm

For more information please visit:

The Sassy Winter SALE is here...


Fast forward to a stylish New Year with a little help from our 50% off must-have Luella SALE steals. We also have a huge range of discounts across our guest brands. Don't miss out on this opportunity to add stylish pieces to your wardrobe. 

You can shop the full Luella range here on the Luella Fashion website or visit our popular Sassy & Boo boutiques for a wonderful in-person experience,

characterised by friendly customer service and attention to detail. 

Find us in Bath, Bradford-on-Avon, Cirencester, Frome, Marlborough, Malmesbury, Tetbury, Woodstock

Want to get in touch with one of our Sassy & Boo stores or speak with a Sassy team

member? Contact us today.

Read our founder's story here.

Boutique Star Awards 

We are delighted to share some fantastic news with you all...

 Sassy & Boo proudly announce that we WON the Visual Merchandiser of the year 2022 Star Award.

The Boutique Magazine awarded this.

The night was filled with laughs and celebrations, accompanied by many other successful businesses.

 We had the most memorable time in London and a wonderful evening at the Mayfair Hotel.

 Congratulations to the other hard-working companies; the competition was strong this year.

 Many thanks to everyone involved and our fantastic team within Sassy & Boo.