Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Most of the fashion world would agree that the last design season was the first one in two years to resemble “normal”.
While nobody’s saying the pandemic has gone away, our industry, like most others, has found ways to work around it, keeping designers creating, factories working, catwalk shows attracting the press and the buyers, and retailers seeing busy shops again.
Now that it's full speed ahead, what kinds of looks can we expect to be seen on our streets, in the office and in our social lives? We’ve been poring over the shows and we’ve identified a number of important trends. Ready to start shopping for your spring and summer wardrobes? Here’s what’s hot.
The greys, blacks and muted tones that have been filling the stores of late are about to be given a much-deserved run for their money. That’s because there’s a notable return of proper, full and unapologetic colour. We might not quite be in the realms of 1980s popmobility class colour, but we’re not far off – it’s only really lacking the Day-Glo.
Some of the shows have really pushed the boat out with loud tartans, clashing patchwork pieces and multi-colour knits, but the key here is that it’s a rainbow of colour within the same garment – not just by mixing tops and bottoms.
You’ll be seeing a lot of tops in the baseball style in the spring and summer. That’s where the sleeves are one colour and the torso is another, like the Jenna jumper, where there’s plenty of colour going on to retain interest and style.
Maybe you’ve got some old tops at the back of your wardrobe that you’ve not been wearing because they’re just a touch too chirpy for the prevailing trends – well now’s the time to get them out, give them air and wear them out, because when it comes to colour, nothing is off limits.
Larger, more flowing clothes have been conspicuous on the runways, too. We’re talking long, flowing skirts, flouncy blouses, spacious summer dresses and wide legged palazzo trousers (preferably cropped well above the ankle). There seems to be an either/or rule with regard to the colour trend mentioned above, though.
The general rule is that the baggier your clothing, the quieter the design. You can still brighten up the look by sticking to white, pale browns and pastels, but it’s a single colour, rather than the kaleidoscope look.
On the whole, though, the look seems to be being implemented in little darker tones, which works perfectly well when it’s blended with a neighbouring garment that’s as loud as a jet engine.
The 1950s had a major revival in the 1980s, probably because it was historic enough to look otherworldly, rather than just outdated. It’s quite surprising that it hasn’t really had another comeback since then, but that could be about to change.
There does seem to be a renewed interest in the flattering, larger-than-life dresses that signalled the post-war boom, Marilyn Monroe, rock and roll and the glamour of international travel.
We’re not talking wholesale vintage revival here, mind you – it’s more of an interpreted look, taking some of the motifs such as polka dots, dresses with wide skirts and narrow bodices, stripes and a bit of lace.
The accessories and hair also give the look away. Think white-rimmed sunglasses, beehive dos, properly functional bags and big earrings. Maybe it will develop into a full-blown 50s rehash once toes have been dipped into the water and some teen starlet has released an album of Buddy Holly hits, but let’s just wait and see.
We are back with the colour again, but specifically in knitwear this time. It has been coming for some time, to be honest, so the sharp-eyed will be familiar with the trend, but in spring especially (and no doubt running into the autumn), expect to see a lot more of the patterned jumpers, cardigans and tank tops in the homemade genre –that is, relatively simple patterns such as lines, squares and other geometric designs.
The pattern is also manifesting itself in three dimensions. There has been a definite upsurge in the cable knit look, where the pattern stands out from the fabric while being a part of it. The beauty is in the way its look depends on how the light is falling on it, which means one garment can become many when worn morning, noon and into the night.
While we’ve already covered baggy, that tends to be only in the left-right direction. The oversize look is all about wearing clothes that are either a couple of sizes too big or are designed to be overly long on the body.
Tops are the main candidate here, particularly jumpers that are reaching all the way down to the thighs, with sleeves extending past the fingertips. Practical? Maybe not. Fun? You bet. They’re great for carrying around and throwing on when the picnic turns to dusk or the afternoon gathering becomes a proper all-nighter.
You might be concluding that we’re entering a few years of exuberantly laid-back fashion, and you’d be right. But that is also heralding a new era of fitted, smart dress, especially in the professional world but also in your private and social life.
There’s an inkling in the 1950s leanings, but when all the world around you has multi-coloured oversize jumpers and big accessories, the conservative look is going to become a pretty radical option.
Since you probably don’t have a personal tailor, shop smart for your perfectly fitting dresses, blazers and trousers or get yourself handy with a sewing machine. This is a look that takes no prisoners, but get it right and the spotlight will most certainly be on you – for all the right reasons.
