Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
Patterns can be a little confusing when you’re building an outfit. By their very definition, they contain more than one colour, and it’s often the case that there’s a host of colours and shapes in the mix. But that’s precisely where the confusion can stem from. Pairing a patterned shirt or blouse with trousers or a skirt can be particularly hard. How do you know what will work alongside you when you've so much going on? Read on – we’ve got some guidelines from our styling experts.
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Patterns don’t emerge accidentally on the fabric or the tailor’s table. They result from years of practice, a keen eye and a flair for the imaginative. In other words, if a store is stocking a particularly patterned shirt, and you’ve loved it enough to buy it, the fabric and garment designers have done a sterling job of making something beautiful. They have also made finding suitable pairings a whole lot easier.
First, hold the shirt at arm’s length, or even better, hang it across the room and look at it from a distance. What is the dominant colour? Imagine you’re so far away that you can’t even make out the pattern. What colour would the shirt be, then? This is your first clue to finding pairs.
If your shirt is blue-dominant, you can wear white or black trousers or a skirt, and you’ll be good to go. A dark blue will also go with a range of browns, from fawn to an oaky leather look. For a red shirt, black will still work on the legs, but you can also pair it with your favourite blue jeans, and there’s a lot of wiggle room for the darks and lights of both garments. Any combination will work. For greens, you’ve got even more options, as it will look superb with black, white, blue or brown pants, and a different shade of green can look striking too.
For black and white patterns, your overarching hue will be a shade of grey, from charcoal to a light fog, depending on the density of the dyes. A black skirt or trousers will probably go best here, but your trusty jeans will also work a treat, and again, it won’t matter if they're the darkest indigo or a lighter faded colour. It’s going to fit perfectly.
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We mentioned above that much learning goes into clothing design, so we’re bowing to that expertise for this next pairing tip. While there’s usually a single dominant colour in any patterned shirt, you’ll also find one or more complementary colours. It can be a single colour, as would be the case with pinstripes or some Tattersall check design. Or it can comprise a rainbow of other colours, as you’d find in a paisley design, a floral shirt or a tartan.
Those second, third and fourth colours open the door to an effortless way to choose a colour for trousers or skirts. All you have to do is copy it! The design has worked hard, so you must pick a colour and run with it. Consider a classic green, blue and white tartan, for example. The most prominent colour will be green, and the secondary and tertiary shades will be blues and whites. Therefore, you can look out for green or white trousers, and you can be guaranteed to look great, provided the shade of green is relatively close to the tartan.
If you look closely, there might be a fourth colour, a single thread every forty rows. And believe it or not, that too can form the basis of a whole block of colour for your bottom half. It can even be a pretty bold colour, for example, a yellow or a mustard shade – as long as it makes an appearance in the pattern, you’re almost sure the legwork will have been done by the designer when it comes to making sure it’s complementary.
What if your shirt is a two-colour pattern with no particularly dominant shade? Examples would be a simple check, gingham, houndstooth or glen check. Here, it’s best to pick one of the colours and let that be the one you’re looking for in your trousers. You’ll have a balanced appearance from a distance, and up close, you’ll be sure to have complementary top and bottom halves. Don’t be tempted to average the shades and match that resulting colour. It might work when you’re close to the viewer, but from afar, it’ll look like you’re wearing overalls or a jumpsuit, which might not be the look you’re going for.
There’s a final guideline to note when matching your patterned shirt with trousers or a skirt. That is that you should avoid having patterns in that part as well. Even so much as a single pin stripe can detract from the overall sense of balance, try to follow the rules above without thinking that a patterned shirt calls for a patterned bottom half.
The reason for this rule is pretty straightforward. The shirt carries off the look, while the trousers or jacket are just there to provide a supporting role. Think of them as the frame of a picture or the pole of a flag – they’re essential to providing structure and finish, but they should not draw the attention of the leading performer. A bright, beautifully patterned blouse peeking out under a smart, dark blazer can look tasteful and stylish.
Sticking to the colour guides above will stand you in good stead, so either goes for the complementary colour of the dominant shade or pick out a strand or a motif that has been through the design process and copy that. You might feel a little self-conscious if your calculations bring you to a bolder colour that you might not be used to, but trust us on this one; it’s going to look great. If in doubt, you’ll rarely go wrong with black, and blue jeans will go with almost any patterned shirt, provided it doesn’t match the colour of the jeans too closely.
Your final decision when matching up your patterned shirt will come down to accessories – or lack thereof. Not all patterns are the same, of course. There are bold, stand-out designs and those subtle patterns that nobody would notice unless they’re standing next to you.
Generally speaking, however, if your pattern is made up of significant components, be it floral displays, some bold, repeated motif or even grand geometric forms, you will probably not need much in the way of accessories, at least on the shirt itself. It might be an excellent idea to have some brooch on the lapel of your blazer, though. Make sure its dominant colour picks out one of the colours from the shirt for maximum impact. If you’re going for a hat, dark and subdued will usually work best against a colourful pattern on the shirt. And your bag will probably also look best if it’s a single colour, and again, a dark colour will set itself off best against the busy goings-on with your top.
Overall, you need far less in the way of accessories when you are wearing a patterned blouse. The form of the garment and the mix of colours will all be interesting enough without the need to enhance it. In fact, accessories can add a sense of confusion, like having two singers sing different tunes simultaneously. Sure, suppose you’ve got your favourite earrings and a lovely bracelet and are determined to wear them. In that case, you’ll be bringing personality without overbearing the messaging from the patterns, but in most cases, it’s best to keep it light and minimal and let the shirt carry the look.
With these guidelines, you should be good to pick out any trousers, jeans, skirts, jackets and blazers to wear with your patterned shirt. It can work the other way, too – you can choose your patterned shirt based on the types of jackets and bottoms you like to wear, but the same rules apply – look for dominant colours, identify secondary shades and put your trust in the designers. That way, whatever shirt you choose will look great on any occasion.
