Designed in Great Britain | Made in Italy
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to [email protected]. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
To those not familiar with the ins and outs of fashion, “knitwear” means one thing and one thing only: woollens. Scarves, jumpers, cardigans and bobble hats all conjure up that woolly, cosy feel, and they are the very image of knitwear.
But that probably has more of a throwback to the popular image of “knitting”, which might conjure up relatives tapping away with their needles and creating homespun works of art as if by magic. And it’s safe to assume they would have been using wool, not cotton.
The thing to remember is that knitting is a process, not a product. Most cotton clothing is woven, not knitted. They are two different ways of achieving a similar end, but with slightly different characteristics. If you like, it’s like comparing roast potatoes with baked potatoes – practically the same effect (heating), but slightly different end products.
We’ve all seen comedy sketches where someone catches their knitted jumper on a nail and as they walk away, the jumper starts getting smaller and smaller as the length of wool pulls away. That can only happen in knitted clothing because the knit is made from one continuous length of wool, looping back on itself as it goes.
In other words, it is created row after row, with each row attaching itself to the hundreds of loops of the previous row.
Weaving on the other hand, needs hundreds of individual strands of thread, arranged close to each other like harp strings, with half running north/south, and half running east/west. In a basic plain weave, they go over and under in turn, but more complex weaves can create patterns such as twill, satin and basketweave.
If you look at knitted and woven fabrics up close with a magnifying glass, you’ll see the difference in structure – rows of interconnected loops in the knit; 90 degree criss-cross in the weave.
But there’s more to the difference than the appearance close up. They also have quite different tactile properties. If you imagine the structure of a weave, it’s easy to imagine how it won’t stretch if pulled. After all, it’s made from lengths of thread that are already stretched – there’s nowhere for them to stretch to. Knitted cotton, on the other hand, has that looser structure created by the loops. You’ll be able to stretch it a little and it should settle back to its original shape.
That flexibility also makes it more forgiving when you’re packing it in a suitcase, or just wearing it. Knitted fabric can be screwed up, folded and manipulated more, whereas woven fabric will tend to crease.
The advantage of weaving is that it’s cheaper and easier to mass produce, especially with repeated patterns such as plaid woven in. Most woven clothes are cut from squares of cloth, with the excess discarded or recycled, whereas knitted fabric tends to be made to the exact shape required.
Cotton is a natural plant-based fibre that grows around the seeds of certain species of plant. It has been spun into thread and woven into fabric for many thousands of years, and was one of the most important materials driving the Industrial Revolution. Many towns and cities in the UK, especially in the North West, owe their existence to cotton – indeed, Manchester became known as “Cottonopolis” in the 1700s.
Although the industry largely died out in the UK and moved to Asia, it is currently having a resurgence in Europe, as demand for sustainable fabrics and an end to throwaway fashion gather pace. At Luella we use Ecotec® yarn – find out more about it here.
Cotton is, and always has been, valued for a host of benefits. First, it’s durable – cotton clothing can last for years and come out looking like new wash after wash, iron after iron. Second, it’s relatively easy to work with. It can be woven into very neat and fine threads that are still very tough despite the small cross-section – and when woven into fabric, it’s even tougher.
Third, cotton takes dyes very well – fast dyes keep their tone beautifully, allowing intricate patterns to be woven in that will last forever. It also takes prints exceedingly well too. And fourth, it’s incredibly soft to the touch. Cotton is used in shirts, T-shirts, underwear, bedclothes and even napkins; wherever there’s contact with skin, cotton will be a soft and pleasurable fabric – and its washability also comes into play here too.
A more recent addition to cotton’s benefits is that it’s a vegan fabric. People who don’t like to use animal products such as wool, or man-made fabrics like synthetic polyamides, have an all-natural product that brown from the ground, is sustainable and supports millions of livelihoods all over the world.
As you can see from the details above, cotton is the perfect fabric for knitwear. It might not be as warm as cashmere, but it’s just as versatile, breathable and easy to care for. And anyway, who said knitwear was just about warmth? It’s just as important as fashion wear, and also for layering, in summer, autumn, winter and spring.
The classic use for cotton knitwear has to be in a simple jumper. Of course, when you shop at Luella, simple always has a few touches that make you stand out from the crowd. Take the hot pink and silver star jumper that has the Luella stamp all over it. Did you ever realise knitwear could be this glamorous? It’s 100% cotton and made in Italy to our exacting designs, so it’s everything you need in a sweater – and more. (Also available in coral red)
Another superb look comes with subtle stripes running across the fabric to break up what could be an expanse of paleness. The Clara comes in a striking collection of colours: ivory and tangerine, azure blue and white, and the earthy coral and ivory scheme. A perfect top for summer, but throw a t-shirt on underneath and it’ll get you through spring and autumn too.
If you want a little more from your stripy look, the Brittany collection is for you. They feature regular two-tone stripes from neck to waist, but there’s a contrasting third colour in the collar, cuffs and hem, which all adds up to a cotton jumper that really looks the part in all seasons. This one comes in sky blue, white and slate; blue, denim and yellow, tangerine, ivory and pink, and green, white and turquoise mixes.
And then there’s tutti fruitti – the coloured stripes are spread throughout the jumper, but this time it has much more casual collars, cuffs and hem than Brittany.
At the other end of the scale is the Alex V-neck collection – simple cotton knit in one colour, blue or pink, for a casual classic you can wear with almost anything, indoor or outdoor, formal or laid back.
With cotton knit, you don’t even have to have full-length sleeves. Have a look at the short-sleeved cotton knit T-shirts, for example. They have the luxury associated with cotton knit – nobody would ever mistake it for a plain jersey T-shirt – but all the casual qualities you get from knitted clothing. They’re light, cheery and perfect for layering or wearing out on a summer’s evening when you need a little more than a simple tee.
Finally, we bring you Cassie. It’s a beautifully chic cotton knit jumper that our customers seem to be loving right now. The stripes all the way along the sleeves are certainly a striking feature that makes it look very European, and maybe even a touch sporty. The effect of the three or four highly contrasting colours really makes the top jump out at you.
And because the torso section is just one signature colour, you can wear it under a blazer or coat and nobody will know what’s hiding under the sleeves – until you take the jacket off and create a wow. Available in a trio of blue tones with navy as the signature, pink, hot pink, orange and raspberry, and a lighter blue quartet version, there is sure to be a Cassie for you.
So there we have it – cotton knit is a perfectly wearable intermediate fabric that sits between jersey fabric and woollen knitwear. It can be as smart or as informal as you like, and because it’s cotton, it’s versatile, washable, super comfy against the skin, and very forgiving when you are carrying it, packing it and wearing it. In short, what’s not to love about this gorgeous fabric?
